Google announced new eco-friendly packaging options for Google Shopping today. This change helps shoppers find products with less waste. The feature highlights items using sustainable materials. Google wants to reduce plastic and other harmful packaging.
(Google Adds “Eco-Friendly” Packaging Options in Shopping)
Sellers on Google Shopping can now tag their products as eco-friendly. Buyers see a special badge on qualifying items. This badge indicates sustainable packaging choices. Examples include recycled cardboard or compostable materials. The system works automatically for some items. Google uses AI to identify eligible products. Sellers can also manually apply the badge.
The goal is making sustainable choices easier for consumers. Google stated packaging waste is a big environmental problem. This update gives shoppers better information. People can make greener purchasing decisions. Many customers want eco-friendly options. This tool meets that growing demand.
Google worked with brands and environmental groups on the standards. They set clear rules for what counts as eco-friendly packaging. The criteria focus on reduced plastic use and recyclable materials. Sellers must meet these requirements to use the badge. Google hopes this encourages more sustainable practices across the industry.
(Google Adds “Eco-Friendly” Packaging Options in Shopping)
The feature is available now in the United States. Google plans to expand it to other countries soon. Shoppers can find it on the Google Shopping website and app. Look for the small leaf icon next to product listings. The company believes small changes in shopping habits make a difference.