Google helps more spas and wellness businesses reach local customers. The company expanded its “Local Campaigns” advertising tool. This tool is for businesses offering services like massages or facials. It helps these businesses show up in Google Search and Google Maps. People searching nearby might see the business.
(Google Expands “Local Campaigns” for Spas and Wellness)
Google wants to connect people to spas they can visit easily. The expanded tool makes this simpler. Businesses can set up ads faster. The ads focus on getting people to book appointments. The ads can also show driving directions or phone numbers.
Google knows people often look for spas close to home. The updated Local Campaigns use this search behavior. Businesses tell Google their location. Google shows the business to people nearby. This helps attract customers ready to book.
The goal is getting more people through the door. Spas and salons need local clients. Google’s tool targets these potential clients. Businesses set a budget. Google handles showing the ads across its services. Results are tracked through visits or calls.
(Google Expands “Local Campaigns” for Spas and Wellness)
The expansion is available now. Eligible businesses can start using it. Google expects this will help spas grow. More online visibility can lead to more bookings. The company continues adapting tools for service industries.